Market Trends: Top 10 Brands with Rapidly Growing Interest, by Highest Ad Spend: 30 Days
Methods:
Our analysis identified the top 10 skincare brands that demonstrated a significant surge in market interest, coupled with substantial advertising expenditure in the last 30 days. These brands were selected based on a monthly search volume of fewer than 500 queries. To ensure relevance and timeliness, we further refined our criteria to include only those brands that showed positive growth in organic search interest over the last two months. The final sorting was based on Cost Per Click (CPC) spending, providing an insight into the brands' investment in digital advertising. Additionally, we analyzed the average interest in these brands over the last year (scaled from 0 to 1) and the percentage change in interest in the last month alone. Data aggregated from Google trends, SEMrush, and visualized using Tableau Public.
Interpretation:
This focused approach reveals key insights into the skincare market, particularly highlighting emerging brands that are rapidly gaining consumer attention while simultaneously investing heavily in advertising. The selection criteria of low search volume yet positive growth in organic search interest over recent months indicate these brands are at a pivotal stage of market entry or expansion (e.g. Paula and Kiehls). Their significant investment in advertising, as evidenced by high CPC spending, suggests a strategic push to capitalize on this growing interest.