Increasingly Popular Skincare Topics, Ranked by Interest Growth: 30 days
Methods: Our analysis focused on keywords with a monthly search volume of fewer than 1,000 queries, coupled with a criterion of consistent and escalating interest over time. This was quantified by ensuring that the average interest over the past 12 months was less than that of the past 6 months, which in turn was less than the average interest over the past 3 months, culminating in a significant spike in the last month. Tools used for generation include Google Trends, SEMrush, and Tableau Public.
Interpretation: This approach unveils a unique subset of emerging trends within the skincare domain. These topics, characterized by their relatively low search volume yet steadily increasing interest, represent nascent areas of consumer curiosity and market potential. The gradual yet consistent growth in search interest over an extended period, culminating in a marked increase in the most recent month, suggests these are not fleeting trends but rather evolving areas of consumer engagement. This pattern indicates a growing awareness and interest among a niche audience, which could be indicative of emerging needs or shifts in consumer preferences within the skincare industry. As these trends are not yet dominant in volume, they offer a fertile ground for early adoption and innovation, potentially shaping the trajectory of skincare conversations and product development in the near future.
