Increasingly Popular Skincare Topics, Ranked by Interest Growth: 30 days

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Methods: Our analysis focused on keywords with a monthly search volume of fewer than 1,000 queries, coupled with a criterion of consistent and escalating interest over time. This was quantified by ensuring that the average interest over the past 12 months was less than that of the past 6 months, which in turn was less than the average interest over the past 3 months, culminating in a significant spike in the last month. Tools used for generation include Google Trends, SEMrush, and Tableau Public.

Interpretation: This approach unveils a unique subset of emerging trends within the skincare domain. These topics, characterized by their relatively low search volume yet steadily increasing interest, represent nascent areas of consumer curiosity and market potential. The gradual yet consistent growth in search interest over an extended period, culminating in a marked increase in the most recent month, suggests these are not fleeting trends but rather evolving areas of consumer engagement. This pattern indicates a growing awareness and interest among a niche audience, which could be indicative of emerging needs or shifts in consumer preferences within the skincare industry. As these trends are not yet dominant in volume, they offer a fertile ground for early adoption and innovation, potentially shaping the trajectory of skincare conversations and product development in the near future.

Market Trends: Top 10 Brands with Rapidly Growing Interest, by Highest Ad Spend: 30 Days

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Methods:

Our analysis identified the top 10 skincare brands that demonstrated a significant surge in market interest, coupled with substantial advertising expenditure in the last 30 days. These brands were selected based on a monthly search volume of fewer than 500 queries. To ensure relevance and timeliness, we further refined our criteria to include only those brands that showed positive growth in organic search interest over the last two months. The final sorting was based on Cost Per Click (CPC) spending, providing an insight into the brands' investment in digital advertising. Additionally, we analyzed the average interest in these brands over the last year (scaled from 0 to 1) and the percentage change in interest in the last month alone. Data aggregated from Google trends, SEMrush, and visualized using Tableau Public.

Interpretation:

This focused approach reveals key insights into the skincare market, particularly highlighting emerging brands that are rapidly gaining consumer attention while simultaneously investing heavily in advertising. The selection criteria of low search volume yet positive growth in organic search interest over recent months indicate these brands are at a pivotal stage of market entry or expansion (e.g. Paula and Kiehls). Their significant investment in advertising, as evidenced by high CPC spending, suggests a strategic push to capitalize on this growing interest.